There are two ways of getting a European wide trademark. Applying it directly at European Intellectual Property Office (EUIPO) or making an application for international trademark registration that covers also the European Union. If accepted, the registration covers all EU member states.
There are however some important differences depending which route you take.
Many companies who offer software products and services make a fundamental mistake in identifying those goods and services in their trademark application. With this simple rule you can do better than many other companies.
We know from experience that it is often not clear to companies what happens after they have submitted their trademark application. Read here to find out what happens after you have submitted your application.
Making a trademark search is a good way to reduce the likelihood of encountering problems with the trademark later on. We recommend that you use a professional to do that, but if you want to do it yourself, here's how to get started.